This is the sixth in a very series of articles on the design and rehearse of print media for value added marketing and advertising during tough economic times. This article works with postcards, one of the most cost effective means of print advertising if used correctly. If not used correctly, they are often costly with hardly any return. Today’s article provides some tips concerning how to use them correctly with all the highest return value. Dimensions and Paper- Part of the complexity with postcards may be the sheer number of dimensions available. One printer we work with offers 19 different proportions of postcards according to the use. The size I recommend most to our customers is 4.25″ x 5.5″. We will enter into why in usage. The sizes range up to 6″ x 9″ and 6′ x 11″. The typical papers offered are 14pt, 16pt, 100lb gloss cover with a few printing 100lb linen cover.

Real Estate Postcard Marketing

However, many businesses continue to be unaware of what you ought to include in their postcard marketing checklists. To answer this query, let’s find four things that are often seen in the checklists of entrepreneurs who’ve successfully launched and managed postcard advertising campaigns. Easily Accessible – The distribution of your postcard comes in keeping with where your web visitors frequent. Do they frequent a unique spot greater than another? Find out which venue they mostly traffic and go there either to share or leave postcards behind at. Also, make sure you leave them around neighboring cafes, booksellers and supermarkets to ensure transportation is not a factor for prospects. Choosing Colors
Before you begin your postcard printing project, make sure you are determined the colors to utilize. Most people are attracted by vivid color. s. Bright colors grab the interest of several people despite the fact that this is the case, ensure the choice you are making compliments your small business. Be careful when scouting for the shades to prevent the possibility of outdoing yourself. In addition to this, if you are not working within confines of a tight budget, it is possible to select postcards which are considerably larger.